Mapping Better Business Strategies with GIS (Geographic Information Systems)

• Main Author: Knowledge@SMU
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2007
• Subjects: Business; Marketing
• Online Access: https://ink.library.smu.edu.sg/ksmu/309; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1308&context=ksmu
• Institution: Singapore Management University

McDonald’s in Japan uses GIS (Geographic Information Systems) to help identify promising new store sites by overlaying demographic information on maps. The value of location as a business measure is fast becoming an important consideration for organisations, and GIS is emerging as a powerful location intelligence tool. Singapore Management University information systems professor Kam Tin Seong is a strong advocate and promoter of GIS for doing better business. Knowledge@SMU talked to Kam about GIS in general, and about his research project using GIS as a tool to better understand Singapore’s sizzling property market.