An exploratory study on the demographics, psychographics and selection criteria of active and inactive credit cardholders.

An exploratory study on the demographics, psychographics and selection criteria of active and inactive credit cardholders.

In this research, we examine the selection criteria of active and inactive users in choosing credit cards. We investigate the demographic characteristics of credit card users, in addition to their psychographics dimensions. Demographic characteristics include gender, education and income whereas ps...

Full description

Saved in:
Bibliographic Details
Main Authors: Ng, Pei Ling., Teo, Guoshan., Wong, Xin Ling.
Other Authors: Park, Donghyun
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Finance
Online Access:http://hdl.handle.net/10356/9323
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
id sg-ntu-dr.10356-9323
record_format dspace
spelling sg-ntu-dr.10356-93232023-05-19T06:24:07Z An exploratory study on the demographics, psychographics and selection criteria of active and inactive credit cardholders. Ng, Pei Ling. Teo, Guoshan. Wong, Xin Ling. Park, Donghyun Nanyang Business School DRNTU::Business::Finance In this research, we examine the selection criteria of active and inactive users in choosing credit cards. We investigate the demographic characteristics of credit card users, in addition to their psychographics dimensions. Demographic characteristics include gender, education and income whereas psychographic characteristics include credit orientation, financial optimism and risk aversion. 2008-09-24T07:31:07Z 2008-09-24T07:31:07Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9323 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Finance
spellingShingle DRNTU::Business::Finance
Ng, Pei Ling.
Teo, Guoshan.
Wong, Xin Ling.
An exploratory study on the demographics, psychographics and selection criteria of active and inactive credit cardholders.
description In this research, we examine the selection criteria of active and inactive users in choosing credit cards. We investigate the demographic characteristics of credit card users, in addition to their psychographics dimensions. Demographic characteristics include gender, education and income whereas psychographic characteristics include credit orientation, financial optimism and risk aversion.
author2 Park, Donghyun
author_facet Park, Donghyun
Ng, Pei Ling.
Teo, Guoshan.
Wong, Xin Ling.
format Final Year Project
author Ng, Pei Ling.
Teo, Guoshan.
Wong, Xin Ling.
author_sort Ng, Pei Ling.
title An exploratory study on the demographics, psychographics and selection criteria of active and inactive credit cardholders.
title_short An exploratory study on the demographics, psychographics and selection criteria of active and inactive credit cardholders.
title_full An exploratory study on the demographics, psychographics and selection criteria of active and inactive credit cardholders.
title_fullStr An exploratory study on the demographics, psychographics and selection criteria of active and inactive credit cardholders.
title_full_unstemmed An exploratory study on the demographics, psychographics and selection criteria of active and inactive credit cardholders.
title_sort exploratory study on the demographics, psychographics and selection criteria of active and inactive credit cardholders.
publishDate 2008
url http://hdl.handle.net/10356/9323
_version_ 1770565465729400832

Similar Items