Consumer and corporate perspectives on corporate social responsibility

This study seeks to investigate the willingness of local consumers to purchase from socially responsible companies and whether the types of socially responsible activities that consumers expect companies to engage in correspond with those activities undertaken by companies. The characteristics of so...

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Bibliographic Details
Main Authors:	Cai, Liqin, Choo, Hwee Ee, Lin, Hongli
Other Authors:	Seow, Jean Lin
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::General::Social aspects
Online Access:	http://hdl.handle.net/10356/9343
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9343
record_format	dspace
spelling	sg-ntu-dr.10356-93432023-05-19T05:41:36Z Consumer and corporate perspectives on corporate social responsibility Cai, Liqin Choo, Hwee Ee Lin, Hongli Seow, Jean Lin Nanyang Business School DRNTU::Business::General::Social aspects This study seeks to investigate the willingness of local consumers to purchase from socially responsible companies and whether the types of socially responsible activities that consumers expect companies to engage in correspond with those activities undertaken by companies. The characteristics of socially responsible companies and those of the consumers who are more likely to purchase from socially responsible companies are also examined. 2008-09-24T07:31:21Z 2008-09-24T07:31:21Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9343 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::General::Social aspects
spellingShingle	DRNTU::Business::General::Social aspects Cai, Liqin Choo, Hwee Ee Lin, Hongli Consumer and corporate perspectives on corporate social responsibility
description	This study seeks to investigate the willingness of local consumers to purchase from socially responsible companies and whether the types of socially responsible activities that consumers expect companies to engage in correspond with those activities undertaken by companies. The characteristics of socially responsible companies and those of the consumers who are more likely to purchase from socially responsible companies are also examined.
author2	Seow, Jean Lin
author_facet	Seow, Jean Lin Cai, Liqin Choo, Hwee Ee Lin, Hongli
format	Final Year Project
author	Cai, Liqin Choo, Hwee Ee Lin, Hongli
author_sort	Cai, Liqin
title	Consumer and corporate perspectives on corporate social responsibility
title_short	Consumer and corporate perspectives on corporate social responsibility
title_full	Consumer and corporate perspectives on corporate social responsibility
title_fullStr	Consumer and corporate perspectives on corporate social responsibility
title_full_unstemmed	Consumer and corporate perspectives on corporate social responsibility
title_sort	consumer and corporate perspectives on corporate social responsibility
publishDate	2008
url	http://hdl.handle.net/10356/9343
_version_	1770566088327692288

Consumer and corporate perspectives on corporate social responsibility

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