Consumer and corporate perspectives on corporate social responsibility

• Main Authors: Cai, Liqin, Choo, Hwee Ee, Lin, Hongli
• Other Authors: Seow, Jean Lin
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::General::Social aspects
• Online Access: http://hdl.handle.net/10356/9343
• Institution: Nanyang Technological University

This study seeks to investigate the willingness of local consumers to purchase from socially responsible companies and whether the types of socially responsible activities that consumers expect companies to engage in correspond with those activities undertaken by companies. The characteristics of so...