Consumer and corporate perspectives on corporate social responsibility

This study seeks to investigate the willingness of local consumers to purchase from socially responsible companies and whether the types of socially responsible activities that consumers expect companies to engage in correspond with those activities undertaken by companies. The characteristics of so...

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Bibliographic Details
Main Authors: Cai, Liqin, Choo, Hwee Ee, Lin, Hongli
Other Authors: Seow, Jean Lin
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9343
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Institution: Nanyang Technological University