Children's advertising : age at which children discern between TV advertising and programming.

Children's advertising : age at which children discern between TV advertising and programming.

This paper studies the ability of children to discern between television programmes and advertisements in the Singaporean context. Children from age five to eight were asked to watch a short television programme with an advertisement in between. Responses, both non-verbal and verbal, were noted duri...

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Main Authors: Chou, Barry Yuen Fai., Foo, Jia Ee., Lau, Tee Meng.
Other Authors: Marshall, Roger
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Advertising
Online Access:http://hdl.handle.net/10356/9372
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9372
record_format dspace
spelling sg-ntu-dr.10356-93722023-05-19T03:30:02Z Children's advertising : age at which children discern between TV advertising and programming. Chou, Barry Yuen Fai. Foo, Jia Ee. Lau, Tee Meng. Marshall, Roger Nanyang Business School DRNTU::Business::Advertising This paper studies the ability of children to discern between television programmes and advertisements in the Singaporean context. Children from age five to eight were asked to watch a short television programme with an advertisement in between. Responses, both non-verbal and verbal, were noted during and after the television screening. 2008-09-24T07:31:41Z 2008-09-24T07:31:41Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9372 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Advertising
spellingShingle DRNTU::Business::Advertising
Chou, Barry Yuen Fai.
Foo, Jia Ee.
Lau, Tee Meng.
Children's advertising : age at which children discern between TV advertising and programming.
description This paper studies the ability of children to discern between television programmes and advertisements in the Singaporean context. Children from age five to eight were asked to watch a short television programme with an advertisement in between. Responses, both non-verbal and verbal, were noted during and after the television screening.
author2 Marshall, Roger
author_facet Marshall, Roger
Chou, Barry Yuen Fai.
Foo, Jia Ee.
Lau, Tee Meng.
format Final Year Project
author Chou, Barry Yuen Fai.
Foo, Jia Ee.
Lau, Tee Meng.
author_sort Chou, Barry Yuen Fai.
title Children's advertising : age at which children discern between TV advertising and programming.
title_short Children's advertising : age at which children discern between TV advertising and programming.
title_full Children's advertising : age at which children discern between TV advertising and programming.
title_fullStr Children's advertising : age at which children discern between TV advertising and programming.
title_full_unstemmed Children's advertising : age at which children discern between TV advertising and programming.
title_sort children's advertising : age at which children discern between tv advertising and programming.
publishDate 2008
url http://hdl.handle.net/10356/9372
_version_ 1770566042732462080

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