Stage two development of new venture creation : using a food and shopping guide as a promotional tool for Holland Village.
This report details the development of the entrepreneurial process of coming up with a Food and Shopping Guide for Holland Village. A team of four members was formed in July 2003 to work on increasing the awareness of Holland Village. The four options of promoting Holland Village were analyzed and a...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9377 |
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| Institution: | Nanyang Technological University |
| Summary: | This report details the development of the entrepreneurial process of coming up with a Food and Shopping Guide for Holland Village. A team of four members was formed in July 2003 to work on increasing the awareness of Holland Village. The four options of promoting Holland Village were analyzed and a consensus was reached to publish a Holland Village Food and Shopping Guide. |
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