Stage two development of new venture creation : using a food and shopping guide as a promotional tool for Holland Village.

• Main Authors: Chew, Han Ping., Ong, Hui Ming., Poh, Daphne Shixin.
• Other Authors: Han-Wong, Soke Yin
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/9377
• Institution: Nanyang Technological University

This report details the development of the entrepreneurial process of coming up with a Food and Shopping Guide for Holland Village. A team of four members was formed in July 2003 to work on increasing the awareness of Holland Village. The four options of promoting Holland Village were analyzed and a...