Kinky, slinky & sexy : a study of lingerie perception in Singapore and marketing plan for launching of a lingerie boutique.
This project aims to ascertain general consumer perceptions in purchasing lingerie locally, possibility of marketing lingerie as a gift, selling lingerie on the internet and also explore the possible opportunities and challenges for lingerie boutique owners-to-be.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9385 |
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| Institution: | Nanyang Technological University |
| Summary: | This project aims to ascertain general consumer perceptions in purchasing lingerie locally, possibility of marketing lingerie as a gift, selling lingerie on the internet and also explore the possible opportunities and challenges for lingerie boutique owners-to-be. |
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