Kinky, slinky & sexy : a study of lingerie perception in Singapore and marketing plan for launching of a lingerie boutique.

Kinky, slinky & sexy : a study of lingerie perception in Singapore and marketing plan for launching of a lingerie boutique.

This project aims to ascertain general consumer perceptions in purchasing lingerie locally, possibility of marketing lingerie as a gift, selling lingerie on the internet and also explore the possible opportunities and challenges for lingerie boutique owners-to-be.

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Bibliographic Details
Main Authors: Su, Yvonne Wei Qi., Wong, Sarita Ser Yean., Soo, Ming Ming.
Other Authors: Teo, Jack Cheng Chuah
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing
Online Access:http://hdl.handle.net/10356/9385
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9385
record_format dspace
spelling sg-ntu-dr.10356-93852023-05-19T03:30:03Z Kinky, slinky & sexy : a study of lingerie perception in Singapore and marketing plan for launching of a lingerie boutique. Su, Yvonne Wei Qi. Wong, Sarita Ser Yean. Soo, Ming Ming. Teo, Jack Cheng Chuah Nanyang Business School DRNTU::Business::Marketing This project aims to ascertain general consumer perceptions in purchasing lingerie locally, possibility of marketing lingerie as a gift, selling lingerie on the internet and also explore the possible opportunities and challenges for lingerie boutique owners-to-be. 2008-09-24T07:31:49Z 2008-09-24T07:31:49Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9385 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing
spellingShingle DRNTU::Business::Marketing
Su, Yvonne Wei Qi.
Wong, Sarita Ser Yean.
Soo, Ming Ming.
Kinky, slinky & sexy : a study of lingerie perception in Singapore and marketing plan for launching of a lingerie boutique.
description This project aims to ascertain general consumer perceptions in purchasing lingerie locally, possibility of marketing lingerie as a gift, selling lingerie on the internet and also explore the possible opportunities and challenges for lingerie boutique owners-to-be.
author2 Teo, Jack Cheng Chuah
author_facet Teo, Jack Cheng Chuah
Su, Yvonne Wei Qi.
Wong, Sarita Ser Yean.
Soo, Ming Ming.
format Final Year Project
author Su, Yvonne Wei Qi.
Wong, Sarita Ser Yean.
Soo, Ming Ming.
author_sort Su, Yvonne Wei Qi.
title Kinky, slinky & sexy : a study of lingerie perception in Singapore and marketing plan for launching of a lingerie boutique.
title_short Kinky, slinky & sexy : a study of lingerie perception in Singapore and marketing plan for launching of a lingerie boutique.
title_full Kinky, slinky & sexy : a study of lingerie perception in Singapore and marketing plan for launching of a lingerie boutique.
title_fullStr Kinky, slinky & sexy : a study of lingerie perception in Singapore and marketing plan for launching of a lingerie boutique.
title_full_unstemmed Kinky, slinky & sexy : a study of lingerie perception in Singapore and marketing plan for launching of a lingerie boutique.
title_sort kinky, slinky & sexy : a study of lingerie perception in singapore and marketing plan for launching of a lingerie boutique.
publishDate 2008
url http://hdl.handle.net/10356/9385
_version_ 1770565358669791232

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