The effects of Ad disliking on purchase intention.

This experimental study aims to investigate the influence of ad disliking on consumers’ purchase intentions. Ad disliking was hypothesized to lead to lower purchase intentions than when ads are liked. In addition, it was also hypothesized to have greater effects on purchase intentions when consumer...

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Bibliographic Details
Main Authors:	Ong, Rachel Cuiting., Chia, Gin Pei Ling., Tan, Shi Hui.
Other Authors:	Sivakumaran, Bharadhwaj
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Advertising
Online Access:	http://hdl.handle.net/10356/9402
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9402
record_format	dspace
spelling	sg-ntu-dr.10356-94022023-05-19T06:08:59Z The effects of Ad disliking on purchase intention. Ong, Rachel Cuiting. Chia, Gin Pei Ling. Tan, Shi Hui. Sivakumaran, Bharadhwaj Nanyang Business School DRNTU::Business::Advertising This experimental study aims to investigate the influence of ad disliking on consumers’ purchase intentions. Ad disliking was hypothesized to lead to lower purchase intentions than when ads are liked. In addition, it was also hypothesized to have greater effects on purchase intentions when consumers have low need for cognition, when they are under low-involvement conditions and when they are not brand-loyal. 2008-09-24T07:31:59Z 2008-09-24T07:31:59Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9402 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising
spellingShingle	DRNTU::Business::Advertising Ong, Rachel Cuiting. Chia, Gin Pei Ling. Tan, Shi Hui. The effects of Ad disliking on purchase intention.
description	This experimental study aims to investigate the influence of ad disliking on consumers’ purchase intentions. Ad disliking was hypothesized to lead to lower purchase intentions than when ads are liked. In addition, it was also hypothesized to have greater effects on purchase intentions when consumers have low need for cognition, when they are under low-involvement conditions and when they are not brand-loyal.
author2	Sivakumaran, Bharadhwaj
author_facet	Sivakumaran, Bharadhwaj Ong, Rachel Cuiting. Chia, Gin Pei Ling. Tan, Shi Hui.
format	Final Year Project
author	Ong, Rachel Cuiting. Chia, Gin Pei Ling. Tan, Shi Hui.
author_sort	Ong, Rachel Cuiting.
title	The effects of Ad disliking on purchase intention.
title_short	The effects of Ad disliking on purchase intention.
title_full	The effects of Ad disliking on purchase intention.
title_fullStr	The effects of Ad disliking on purchase intention.
title_full_unstemmed	The effects of Ad disliking on purchase intention.
title_sort	effects of ad disliking on purchase intention.
publishDate	2008
url	http://hdl.handle.net/10356/9402
_version_	1770567127808344064

The effects of Ad disliking on purchase intention.

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