Is an ethical firm a profitable one?

• Main Authors: Chiew, Peishan., Koh, Dione Bee Yen., See, You Zhen.
• Other Authors: Toh, See Kiat
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::General::Moral and ethical aspects
• Online Access: http://hdl.handle.net/10356/9440
• Institution: Nanyang Technological University

With the increasing competition in the marketplace, more companies are producing controversial advertisements to persuade and manipulate consumers, regardless of existing advertising regulations. This study seeks to determine if a relationship exists between advertising ethics and financial performa...