Is an ethical firm a profitable one?
With the increasing competition in the marketplace, more companies are producing controversial advertisements to persuade and manipulate consumers, regardless of existing advertising regulations. This study seeks to determine if a relationship exists between advertising ethics and financial performa...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9440 |
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| Institution: | Nanyang Technological University |
| Summary: | With the increasing competition in the marketplace, more companies are producing controversial advertisements to persuade and manipulate consumers, regardless of existing advertising regulations. This study seeks to determine if a relationship exists between advertising ethics and financial performance, and presents survey results that ascertain the ethical inclination of local firms. |
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