Is an ethical firm a profitable one?

With the increasing competition in the marketplace, more companies are producing controversial advertisements to persuade and manipulate consumers, regardless of existing advertising regulations. This study seeks to determine if a relationship exists between advertising ethics and financial performa...

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Bibliographic Details
Main Authors:	Chiew, Peishan., Koh, Dione Bee Yen., See, You Zhen.
Other Authors:	Toh, See Kiat
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::General::Moral and ethical aspects
Online Access:	http://hdl.handle.net/10356/9440
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9440
record_format	dspace
spelling	sg-ntu-dr.10356-94402023-05-19T06:24:06Z Is an ethical firm a profitable one? Chiew, Peishan. Koh, Dione Bee Yen. See, You Zhen. Toh, See Kiat Nanyang Business School DRNTU::Business::General::Moral and ethical aspects With the increasing competition in the marketplace, more companies are producing controversial advertisements to persuade and manipulate consumers, regardless of existing advertising regulations. This study seeks to determine if a relationship exists between advertising ethics and financial performance, and presents survey results that ascertain the ethical inclination of local firms. 2008-09-24T07:32:23Z 2008-09-24T07:32:23Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9440 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::General::Moral and ethical aspects
spellingShingle	DRNTU::Business::General::Moral and ethical aspects Chiew, Peishan. Koh, Dione Bee Yen. See, You Zhen. Is an ethical firm a profitable one?
description	With the increasing competition in the marketplace, more companies are producing controversial advertisements to persuade and manipulate consumers, regardless of existing advertising regulations. This study seeks to determine if a relationship exists between advertising ethics and financial performance, and presents survey results that ascertain the ethical inclination of local firms.
author2	Toh, See Kiat
author_facet	Toh, See Kiat Chiew, Peishan. Koh, Dione Bee Yen. See, You Zhen.
format	Final Year Project
author	Chiew, Peishan. Koh, Dione Bee Yen. See, You Zhen.
author_sort	Chiew, Peishan.
title	Is an ethical firm a profitable one?
title_short	Is an ethical firm a profitable one?
title_full	Is an ethical firm a profitable one?
title_fullStr	Is an ethical firm a profitable one?
title_full_unstemmed	Is an ethical firm a profitable one?
title_sort	is an ethical firm a profitable one?
publishDate	2008
url	http://hdl.handle.net/10356/9440
_version_	1770566569213034496

Is an ethical firm a profitable one?

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