Kony 2012 : potentials and pitfalls of social media

• المؤلف الرئيسي: Ng, Joel
• مؤلفون آخرون: S. Rajaratnam School of International Studies
• التنسيق: Commentary
• اللغة: English
• منشور في: 2012
• الموضوعات: DRNTU::Social sciences::Political science
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/94671; http://hdl.handle.net/10220/7970
• المؤسسة: Nanyang Technological University

A virial video produced by the non-profit group Invisible Children has had remarkable success in astonishingly quick fashion, and offers lessons on how to execute a viral publicity campaign. Yet the story it tells and the solutions it seeks are simplifications that may lead to bad policy decisions.