Kony 2012 : potentials and pitfalls of social media
A virial video produced by the non-profit group Invisible Children has had remarkable success in astonishingly quick fashion, and offers lessons on how to execute a viral publicity campaign. Yet the story it tells and the solutions it seeks are simplifications that may lead to bad policy decisions.
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| Format: | Commentary |
| Language: | English |
| Published: |
2012
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| Online Access: | https://hdl.handle.net/10356/94671 http://hdl.handle.net/10220/7970 |
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| Institution: | Nanyang Technological University |
| Language: | English |