Kony 2012 : potentials and pitfalls of social media
A virial video produced by the non-profit group Invisible Children has had remarkable success in astonishingly quick fashion, and offers lessons on how to execute a viral publicity campaign. Yet the story it tells and the solutions it seeks are simplifications that may lead to bad policy decisions.
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sg-ntu-dr.10356-946712020-11-01T07:59:44Z Kony 2012 : potentials and pitfalls of social media Ng, Joel S. Rajaratnam School of International Studies DRNTU::Social sciences::Political science A virial video produced by the non-profit group Invisible Children has had remarkable success in astonishingly quick fashion, and offers lessons on how to execute a viral publicity campaign. Yet the story it tells and the solutions it seeks are simplifications that may lead to bad policy decisions. 2012-05-15T07:48:17Z 2019-12-06T19:00:02Z 2012-05-15T07:48:17Z 2019-12-06T19:00:02Z 2012 2012 Commentary Ng, J. (2012). Kony 2012 : potentials and pitfalls of social media. (RSIS Commentaries, No. 041). RSIS Commentaries. Singapore: Nanyang Technological University. https://hdl.handle.net/10356/94671 http://hdl.handle.net/10220/7970 en RSIS Commentaries ; 041-12 2 p. application/pdf |
| institution |
Nanyang Technological University |
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NTU Library |
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Asia |
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Singapore Singapore |
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NTU Library |
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DR-NTU |
| language |
English |
| topic |
DRNTU::Social sciences::Political science |
| spellingShingle |
DRNTU::Social sciences::Political science Ng, Joel Kony 2012 : potentials and pitfalls of social media |
| description |
A virial video produced by the non-profit group Invisible Children has had remarkable success in astonishingly quick fashion, and offers lessons on how to execute a viral publicity campaign. Yet the story it tells and the solutions it seeks are simplifications that may lead to bad policy decisions. |
| author2 |
S. Rajaratnam School of International Studies |
| author_facet |
S. Rajaratnam School of International Studies Ng, Joel |
| format |
Commentary |
| author |
Ng, Joel |
| author_sort |
Ng, Joel |
| title |
Kony 2012 : potentials and pitfalls of social media |
| title_short |
Kony 2012 : potentials and pitfalls of social media |
| title_full |
Kony 2012 : potentials and pitfalls of social media |
| title_fullStr |
Kony 2012 : potentials and pitfalls of social media |
| title_full_unstemmed |
Kony 2012 : potentials and pitfalls of social media |
| title_sort |
kony 2012 : potentials and pitfalls of social media |
| publishDate |
2012 |
| url |
https://hdl.handle.net/10356/94671 http://hdl.handle.net/10220/7970 |
| _version_ |
1683494576165224448 |