Skepticism in advertising.

Skepticism in advertising.

Skepticism impedes advertising credibility and reduces market place efficiencies. Thus skepticism has become a major concern for advertisers to effectively convey their messages.

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Bibliographic Details
Main Authors: Chen, Huilian., Ho, Adeline Yanyi., Shen, Huishan.
Other Authors: Sangwan, Sunanda
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Advertising
Online Access:http://hdl.handle.net/10356/9542
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9542
record_format dspace
spelling sg-ntu-dr.10356-95422023-05-19T06:09:05Z Skepticism in advertising. Chen, Huilian. Ho, Adeline Yanyi. Shen, Huishan. Sangwan, Sunanda Nanyang Business School DRNTU::Business::Advertising Skepticism impedes advertising credibility and reduces market place efficiencies. Thus skepticism has become a major concern for advertisers to effectively convey their messages. 2008-09-24T07:33:31Z 2008-09-24T07:33:31Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9542 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Advertising
spellingShingle DRNTU::Business::Advertising
Chen, Huilian.
Ho, Adeline Yanyi.
Shen, Huishan.
Skepticism in advertising.
description Skepticism impedes advertising credibility and reduces market place efficiencies. Thus skepticism has become a major concern for advertisers to effectively convey their messages.
author2 Sangwan, Sunanda
author_facet Sangwan, Sunanda
Chen, Huilian.
Ho, Adeline Yanyi.
Shen, Huishan.
format Final Year Project
author Chen, Huilian.
Ho, Adeline Yanyi.
Shen, Huishan.
author_sort Chen, Huilian.
title Skepticism in advertising.
title_short Skepticism in advertising.
title_full Skepticism in advertising.
title_fullStr Skepticism in advertising.
title_full_unstemmed Skepticism in advertising.
title_sort skepticism in advertising.
publishDate 2008
url http://hdl.handle.net/10356/9542
_version_ 1770564273766924288

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