Combining trust modeling and mechanism design for promoting honesty In e-marketplaces

• Main Authors: Zhang, Jie, Cohen, Robin, Larson, Kate
• Other Authors: School of Computer Engineering
• Format: Article
• Language: English
• Published: 2013
• Subjects: DRNTU::Engineering::Computer science and engineering
• Online Access: https://hdl.handle.net/10356/96783; http://hdl.handle.net/10220/13093
• Institution: Nanyang Technological University

In this paper, we propose a novel incentive mechanism for promoting honesty in electronic marketplaces that is based on trust modeling. In our mechanism, buyers model other buyers and select the most trustworthy ones as their neighbors to form a social network which can be used to ask advice about s...