Exploratory study of the public's perception towards corporate responses.

This exploratory study seeks to provide insight to the written mode of complaint responses as it has been found that the most preferred method of communicating opinions in the region is writing in to a newspaper. The Straits Times (ST) was chosen as our main source of primary data because of its wid...

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Bibliographic Details
Main Authors: Mak, Wai Fung., Tan, Jessica Geok Peng., Zhuo, Suzhen.
Other Authors: Wong, Irene Foong Heng
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9707
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Institution: Nanyang Technological University