Exploratory study of the public's perception towards corporate responses.

This exploratory study seeks to provide insight to the written mode of complaint responses as it has been found that the most preferred method of communicating opinions in the region is writing in to a newspaper. The Straits Times (ST) was chosen as our main source of primary data because of its wid...

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Bibliographic Details
Main Authors:	Mak, Wai Fung., Tan, Jessica Geok Peng., Zhuo, Suzhen.
Other Authors:	Wong, Irene Foong Heng
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Management::Communication
Online Access:	http://hdl.handle.net/10356/9707
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Institution:	Nanyang Technological University

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record_format	dspace
spelling	sg-ntu-dr.10356-97072023-05-19T07:23:13Z Exploratory study of the public's perception towards corporate responses. Mak, Wai Fung. Tan, Jessica Geok Peng. Zhuo, Suzhen. Wong, Irene Foong Heng Nanyang Business School DRNTU::Business::Management::Communication This exploratory study seeks to provide insight to the written mode of complaint responses as it has been found that the most preferred method of communicating opinions in the region is writing in to a newspaper. The Straits Times (ST) was chosen as our main source of primary data because of its wide readership in Singapore. 2008-09-24T07:35:17Z 2008-09-24T07:35:17Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9707 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Management::Communication
spellingShingle	DRNTU::Business::Management::Communication Mak, Wai Fung. Tan, Jessica Geok Peng. Zhuo, Suzhen. Exploratory study of the public's perception towards corporate responses.
description	This exploratory study seeks to provide insight to the written mode of complaint responses as it has been found that the most preferred method of communicating opinions in the region is writing in to a newspaper. The Straits Times (ST) was chosen as our main source of primary data because of its wide readership in Singapore.
author2	Wong, Irene Foong Heng
author_facet	Wong, Irene Foong Heng Mak, Wai Fung. Tan, Jessica Geok Peng. Zhuo, Suzhen.
format	Final Year Project
author	Mak, Wai Fung. Tan, Jessica Geok Peng. Zhuo, Suzhen.
author_sort	Mak, Wai Fung.
title	Exploratory study of the public's perception towards corporate responses.
title_short	Exploratory study of the public's perception towards corporate responses.
title_full	Exploratory study of the public's perception towards corporate responses.
title_fullStr	Exploratory study of the public's perception towards corporate responses.
title_full_unstemmed	Exploratory study of the public's perception towards corporate responses.
title_sort	exploratory study of the public's perception towards corporate responses.
publishDate	2008
url	http://hdl.handle.net/10356/9707
_version_	1772827879642497024

Exploratory study of the public's perception towards corporate responses.

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