Exploratory study of the public's perception towards corporate responses.

• Main Authors: Mak, Wai Fung., Tan, Jessica Geok Peng., Zhuo, Suzhen.
• Other Authors: Wong, Irene Foong Heng
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Management::Communication
• Online Access: http://hdl.handle.net/10356/9707
• Institution: Nanyang Technological University

This exploratory study seeks to provide insight to the written mode of complaint responses as it has been found that the most preferred method of communicating opinions in the region is writing in to a newspaper. The Straits Times (ST) was chosen as our main source of primary data because of its wid...