Media war : the case of MediaCorp Singapore and Singapore Press Holdings.

This project details the development in the Singapore media scene, particularly from year 2000-2004. The strategic interactions of the two media players are anlaysed using Game Theory to understand their decision- making processes.

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Bibliographic Details
Main Authors: Lee, Shwu Ling., Shang, Shaoyu., Tay, Diana Wee Ling.
Other Authors: Li, Michael Zhi-Feng
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9741
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Institution: Nanyang Technological University
Description
Summary:This project details the development in the Singapore media scene, particularly from year 2000-2004. The strategic interactions of the two media players are anlaysed using Game Theory to understand their decision- making processes.