Media war : the case of MediaCorp Singapore and Singapore Press Holdings.

Media war : the case of MediaCorp Singapore and Singapore Press Holdings.

This project details the development in the Singapore media scene, particularly from year 2000-2004. The strategic interactions of the two media players are anlaysed using Game Theory to understand their decision- making processes.

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Bibliographic Details
Main Authors: Lee, Shwu Ling., Shang, Shaoyu., Tay, Diana Wee Ling.
Other Authors: Li, Michael Zhi-Feng
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Industries and labor
Online Access:http://hdl.handle.net/10356/9741
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9741
record_format dspace
spelling sg-ntu-dr.10356-97412023-05-19T06:08:59Z Media war : the case of MediaCorp Singapore and Singapore Press Holdings. Lee, Shwu Ling. Shang, Shaoyu. Tay, Diana Wee Ling. Li, Michael Zhi-Feng Nanyang Business School DRNTU::Business::Industries and labor This project details the development in the Singapore media scene, particularly from year 2000-2004. The strategic interactions of the two media players are anlaysed using Game Theory to understand their decision- making processes. 2008-09-24T07:35:41Z 2008-09-24T07:35:41Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9741 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Industries and labor
spellingShingle DRNTU::Business::Industries and labor
Lee, Shwu Ling.
Shang, Shaoyu.
Tay, Diana Wee Ling.
Media war : the case of MediaCorp Singapore and Singapore Press Holdings.
description This project details the development in the Singapore media scene, particularly from year 2000-2004. The strategic interactions of the two media players are anlaysed using Game Theory to understand their decision- making processes.
author2 Li, Michael Zhi-Feng
author_facet Li, Michael Zhi-Feng
Lee, Shwu Ling.
Shang, Shaoyu.
Tay, Diana Wee Ling.
format Final Year Project
author Lee, Shwu Ling.
Shang, Shaoyu.
Tay, Diana Wee Ling.
author_sort Lee, Shwu Ling.
title Media war : the case of MediaCorp Singapore and Singapore Press Holdings.
title_short Media war : the case of MediaCorp Singapore and Singapore Press Holdings.
title_full Media war : the case of MediaCorp Singapore and Singapore Press Holdings.
title_fullStr Media war : the case of MediaCorp Singapore and Singapore Press Holdings.
title_full_unstemmed Media war : the case of MediaCorp Singapore and Singapore Press Holdings.
title_sort media war : the case of mediacorp singapore and singapore press holdings.
publishDate 2008
url http://hdl.handle.net/10356/9741
_version_ 1770567225069010944

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