Media war : the case of MediaCorp Singapore and Singapore Press Holdings.
This project details the development in the Singapore media scene, particularly from year 2000-2004. The strategic interactions of the two media players are anlaysed using Game Theory to understand their decision- making processes.
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Main Authors: | Lee, Shwu Ling., Shang, Shaoyu., Tay, Diana Wee Ling. |
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Other Authors: | Li, Michael Zhi-Feng |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/9741 |
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Institution: | Nanyang Technological University |
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