Development and validation of the sports fan ethnocentrism scale

Our main purpose in this study was to develop a sports fan ethnocentrism (SFE) scale and test whether or not SFE impacts sports viewing motivations and behaviors. First, 3 rounds of the Delphi technique (Gupta & Clarke, 1996) were applied to develop items for the scale. Then, using quota samplin...

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Bibliographic Details
Main Authors: Hu, Anne Wan-Ling, Bedford, Olwen
Other Authors: School of Humanities and Social Sciences
Format: Article
Language:English
Published: 2013
Online Access:https://hdl.handle.net/10356/97433
http://hdl.handle.net/10220/12011
http://www.ingentaconnect.com/content/sbp/sbp/2012/00000040/00000002/art00007
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Institution: Nanyang Technological University
Language: English
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