Development and validation of the sports fan ethnocentrism scale
Our main purpose in this study was to develop a sports fan ethnocentrism (SFE) scale and test whether or not SFE impacts sports viewing motivations and behaviors. First, 3 rounds of the Delphi technique (Gupta & Clarke, 1996) were applied to develop items for the scale. Then, using quota samplin...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
2013
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| Online Access: | https://hdl.handle.net/10356/97433 http://hdl.handle.net/10220/12011 http://www.ingentaconnect.com/content/sbp/sbp/2012/00000040/00000002/art00007 |
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| Institution: | Nanyang Technological University |
| Language: | English |