Investigation of gender-driven information processing strategies and the perceptions of pictorial warning labels.

• Main Authors: Goh, Bee Poh., Goh, Sharon Kah Gim., Sim, Cindy Ser Li.
• Other Authors: Marshall, Roger
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/9795
• Institution: Nanyang Technological University

The primary purpose of this research is to determine whether there is a significant relationship between gender-driven (left or right hemispheric dominant)information processing strategies and the perception of pictorial warning labels. Data were collected from a sample of 126 male and 178 female r...