Effects of simultaneous auctions on willingness-to-pay in online auctions

• المؤلفون الرئيسيون: Bockstedt, Jesse C., Goh, Kim Huat, Ng, Sharon
• مؤلفون آخرون: Nanyang Business School
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2013
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/97968; http://hdl.handle.net/10220/12307
• المؤسسة: Nanyang Technological University

In this paper, the authors argue that auctions are not only affected by their information cues but also contrasting, peripheral information cues from adjacent auction listings. The authors examine the effects of time urgency and persuasion intent on the processing of this contrasting peripheral info...