Effects of simultaneous auctions on willingness-to-pay in online auctions

• Main Authors: Bockstedt, Jesse C., Goh, Kim Huat, Ng, Sharon
• 其他作者: Nanyang Business School
• 格式: Conference or Workshop Item
• 語言: English
• 出版: 2013
• 在線閱讀: https://hdl.handle.net/10356/97968; http://hdl.handle.net/10220/12307

In this paper, the authors argue that auctions are not only affected by their information cues but also contrasting, peripheral information cues from adjacent auction listings. The authors examine the effects of time urgency and persuasion intent on the processing of this contrasting peripheral info...