Case study on SMRT : a new perspective on corporate branding.
In exploring into real-life application of the above branding concept, a case study was conducted on SMRT. Through the case study, the authors hope to consider with readers the rationale behind SMRT’s branding initiatives, as well as the possible benefits that can be reaped from branding.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9814 |
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| Institution: | Nanyang Technological University |
| Summary: | In exploring into real-life application of the above branding concept, a case study was conducted on SMRT. Through the case study, the authors hope to consider with readers the rationale behind SMRT’s branding initiatives, as well as the possible benefits that can be reaped from branding. |
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