Case study on SMRT : a new perspective on corporate branding.
In exploring into real-life application of the above branding concept, a case study was conducted on SMRT. Through the case study, the authors hope to consider with readers the rationale behind SMRT’s branding initiatives, as well as the possible benefits that can be reaped from branding.
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2008
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| Online Access: | http://hdl.handle.net/10356/9814 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-98142023-05-19T07:23:09Z Case study on SMRT : a new perspective on corporate branding. Goh, Qianhuai. Wong, Min Chea. Zheng, Yunjia. Connor, Michael Daniel Nanyang Business School DRNTU::Business::Advertising In exploring into real-life application of the above branding concept, a case study was conducted on SMRT. Through the case study, the authors hope to consider with readers the rationale behind SMRT’s branding initiatives, as well as the possible benefits that can be reaped from branding. 2008-09-24T07:36:39Z 2008-09-24T07:36:39Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9814 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Advertising |
| spellingShingle |
DRNTU::Business::Advertising Goh, Qianhuai. Wong, Min Chea. Zheng, Yunjia. Case study on SMRT : a new perspective on corporate branding. |
| description |
In exploring into real-life application of the above branding concept, a case study was conducted on SMRT. Through the case study, the authors hope to consider with readers the rationale behind SMRT’s branding initiatives, as well as the possible benefits that can be reaped from branding. |
| author2 |
Connor, Michael Daniel |
| author_facet |
Connor, Michael Daniel Goh, Qianhuai. Wong, Min Chea. Zheng, Yunjia. |
| format |
Final Year Project |
| author |
Goh, Qianhuai. Wong, Min Chea. Zheng, Yunjia. |
| author_sort |
Goh, Qianhuai. |
| title |
Case study on SMRT : a new perspective on corporate branding. |
| title_short |
Case study on SMRT : a new perspective on corporate branding. |
| title_full |
Case study on SMRT : a new perspective on corporate branding. |
| title_fullStr |
Case study on SMRT : a new perspective on corporate branding. |
| title_full_unstemmed |
Case study on SMRT : a new perspective on corporate branding. |
| title_sort |
case study on smrt : a new perspective on corporate branding. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/9814 |
| _version_ |
1772826912771538944 |