Exploratory research on tour packages : comparison of service quality of tour packages by regional and budget airlines

• Main Authors: Cai, Jialing, Huang, Junyan, Koh, Pei Jia
• Other Authors: Koh, Siew Kuan
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/9856
• Institution: Nanyang Technological University

An exploratory research to establish a link between the SERVQUAL model and the different components of a tour package. The research will investigate the differences in travelers’ expectations and perceptions for a tour package offered by budget or regional airlines, and identify the important attrib...