Educational marketing : marketing plan for NTU executives masters in Business Administration degree in China.

• Main Authors: Pek, Soon Kang., Lim, Teng Teng., Lim, Shu Zhen.
• Other Authors: Leong, Choon Chiang
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::General::Education
• Online Access: http://hdl.handle.net/10356/9864
• Institution: Nanyang Technological University

Since China's entry into WTO in 1999, she has opened up for foreign investment. NTU has collaborated with Shanghai Jiao Tong University to provide Executive Masters of Administration Program. The research is to draft an improved marketing plan for NTU in accordance to the survey, internal and...