Performance attributes of the Boston Consulting Group Matrix.
Our research paper extends upon previous research on the BCG matrix by applying the concept of the matrix from a between-the-entity point of view and within the local context. Our objective is to help average investors make easy comparisons of financial performance across the four cells of the matri...
Saved in:
Main Authors: | , , |
---|---|
Other Authors: | |
Format: | Final Year Project |
Published: |
2008
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/9903 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Nanyang Technological University |