Performance attributes of the Boston Consulting Group Matrix.

Our research paper extends upon previous research on the BCG matrix by applying the concept of the matrix from a between-the-entity point of view and within the local context. Our objective is to help average investors make easy comparisons of financial performance across the four cells of the matri...

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Bibliographic Details
Main Authors: Koh, Shujuan., Kwan, Wei Ling., Lee, Yingying.
Other Authors: Mak, Bobby Wai Yeong
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9903
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Institution: Nanyang Technological University