Performance attributes of the Boston Consulting Group Matrix.

Our research paper extends upon previous research on the BCG matrix by applying the concept of the matrix from a between-the-entity point of view and within the local context. Our objective is to help average investors make easy comparisons of financial performance across the four cells of the matri...

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Main Authors: Koh, Shujuan., Kwan, Wei Ling., Lee, Yingying.
Other Authors: Mak, Bobby Wai Yeong
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9903
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9903
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spelling sg-ntu-dr.10356-99032023-05-19T06:24:02Z Performance attributes of the Boston Consulting Group Matrix. Koh, Shujuan. Kwan, Wei Ling. Lee, Yingying. Mak, Bobby Wai Yeong Nanyang Business School DRNTU::Business::Finance::Investments Our research paper extends upon previous research on the BCG matrix by applying the concept of the matrix from a between-the-entity point of view and within the local context. Our objective is to help average investors make easy comparisons of financial performance across the four cells of the matrix. 2008-09-24T07:37:38Z 2008-09-24T07:37:38Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9903 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Finance::Investments
spellingShingle DRNTU::Business::Finance::Investments
Koh, Shujuan.
Kwan, Wei Ling.
Lee, Yingying.
Performance attributes of the Boston Consulting Group Matrix.
description Our research paper extends upon previous research on the BCG matrix by applying the concept of the matrix from a between-the-entity point of view and within the local context. Our objective is to help average investors make easy comparisons of financial performance across the four cells of the matrix.
author2 Mak, Bobby Wai Yeong
author_facet Mak, Bobby Wai Yeong
Koh, Shujuan.
Kwan, Wei Ling.
Lee, Yingying.
format Final Year Project
author Koh, Shujuan.
Kwan, Wei Ling.
Lee, Yingying.
author_sort Koh, Shujuan.
title Performance attributes of the Boston Consulting Group Matrix.
title_short Performance attributes of the Boston Consulting Group Matrix.
title_full Performance attributes of the Boston Consulting Group Matrix.
title_fullStr Performance attributes of the Boston Consulting Group Matrix.
title_full_unstemmed Performance attributes of the Boston Consulting Group Matrix.
title_sort performance attributes of the boston consulting group matrix.
publishDate 2008
url http://hdl.handle.net/10356/9903
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