Performance attributes of the Boston Consulting Group Matrix.

• Main Authors: Koh, Shujuan., Kwan, Wei Ling., Lee, Yingying.
• Other Authors: Mak, Bobby Wai Yeong
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Finance::Investments
• Online Access: http://hdl.handle.net/10356/9903
• Institution: Nanyang Technological University

Our research paper extends upon previous research on the BCG matrix by applying the concept of the matrix from a between-the-entity point of view and within the local context. Our objective is to help average investors make easy comparisons of financial performance across the four cells of the matri...