SMRT : seeking the right formula
This paper presents a case study on SMRT, an iconic transport service provider in Singapore. The concept of internal branding as a practice for developing an organization’s corporate brand value is addressed.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9911 |
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| Institution: | Nanyang Technological University |
| Summary: | This paper presents a case study on SMRT, an iconic transport service provider in Singapore. The concept of internal branding as a practice for developing an organization’s corporate brand value is addressed. |
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