SMRT : seeking the right formula
This paper presents a case study on SMRT, an iconic transport service provider in Singapore. The concept of internal branding as a practice for developing an organization’s corporate brand value is addressed.
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2008
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| Online Access: | http://hdl.handle.net/10356/9911 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-99112023-05-19T05:41:36Z SMRT : seeking the right formula Naveen Sasidaran Gupta Shandip Parmeet Singh J. S. Connor, Michael Daniel Nanyang Business School DRNTU::Business::Marketing This paper presents a case study on SMRT, an iconic transport service provider in Singapore. The concept of internal branding as a practice for developing an organization’s corporate brand value is addressed. 2008-09-24T07:37:43Z 2008-09-24T07:37:43Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9911 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing |
| spellingShingle |
DRNTU::Business::Marketing Naveen Sasidaran Gupta Shandip Parmeet Singh J. S. SMRT : seeking the right formula |
| description |
This paper presents a case study on SMRT, an iconic transport service provider in Singapore. The concept of internal branding as a practice for developing an organization’s corporate brand value is addressed. |
| author2 |
Connor, Michael Daniel |
| author_facet |
Connor, Michael Daniel Naveen Sasidaran Gupta Shandip Parmeet Singh J. S. |
| format |
Final Year Project |
| author |
Naveen Sasidaran Gupta Shandip Parmeet Singh J. S. |
| author_sort |
Naveen Sasidaran |
| title |
SMRT : seeking the right formula |
| title_short |
SMRT : seeking the right formula |
| title_full |
SMRT : seeking the right formula |
| title_fullStr |
SMRT : seeking the right formula |
| title_full_unstemmed |
SMRT : seeking the right formula |
| title_sort |
smrt : seeking the right formula |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/9911 |
| _version_ |
1770567326585847808 |