Marketing plan of Edenville Pte Ltd : a new spa concept in Singapore.

The general purpose of this study is to search for an entrepreneurial opportunity in the wellness industry. By wellness, we define it in a full spectrum from a person’s physical health to his/her mental and spiritual health.

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Bibliographic Details
Main Authors: Goh, Callie Jing Wen., Ong, Adeline Jia Ling., Tan, Audrey Jia Hui.
Other Authors: Ang, Tricia
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9941
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Institution: Nanyang Technological University
Description
Summary:The general purpose of this study is to search for an entrepreneurial opportunity in the wellness industry. By wellness, we define it in a full spectrum from a person’s physical health to his/her mental and spiritual health.