Marketing plan of Edenville Pte Ltd : a new spa concept in Singapore.

• Main Authors: Goh, Callie Jing Wen., Ong, Adeline Jia Ling., Tan, Audrey Jia Hui.
• Other Authors: Ang, Tricia
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/9941
• Institution: Nanyang Technological University

The general purpose of this study is to search for an entrepreneurial opportunity in the wellness industry. By wellness, we define it in a full spectrum from a person’s physical health to his/her mental and spiritual health.