Johnson & Johnson's baby care products in China.

The report looks into the marketing environment of J&J's baby care market in China. An analysis was done on the marketing mix of J&J as well as those of its main competitors. Subsequently, a competitor analysis was also carried out and suitable recommendations were made for future impro...

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Bibliographic Details
Main Authors:	Chong, Yen Yin., Tan, Leanne Pei Ying., Tay, Chiou Rong.
Other Authors:	Gupta, Vivek
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing
Online Access:	http://hdl.handle.net/10356/9958
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9958
record_format	dspace
spelling	sg-ntu-dr.10356-99582023-05-19T06:09:04Z Johnson & Johnson's baby care products in China. Chong, Yen Yin. Tan, Leanne Pei Ying. Tay, Chiou Rong. Gupta, Vivek Nanyang Business School DRNTU::Business::Marketing The report looks into the marketing environment of J&J's baby care market in China. An analysis was done on the marketing mix of J&J as well as those of its main competitors. Subsequently, a competitor analysis was also carried out and suitable recommendations were made for future improvements. 2008-09-24T07:38:14Z 2008-09-24T07:38:14Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/9958 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing
spellingShingle	DRNTU::Business::Marketing Chong, Yen Yin. Tan, Leanne Pei Ying. Tay, Chiou Rong. Johnson & Johnson's baby care products in China.
description	The report looks into the marketing environment of J&J's baby care market in China. An analysis was done on the marketing mix of J&J as well as those of its main competitors. Subsequently, a competitor analysis was also carried out and suitable recommendations were made for future improvements.
author2	Gupta, Vivek
author_facet	Gupta, Vivek Chong, Yen Yin. Tan, Leanne Pei Ying. Tay, Chiou Rong.
format	Final Year Project
author	Chong, Yen Yin. Tan, Leanne Pei Ying. Tay, Chiou Rong.
author_sort	Chong, Yen Yin.
title	Johnson & Johnson's baby care products in China.
title_short	Johnson & Johnson's baby care products in China.
title_full	Johnson & Johnson's baby care products in China.
title_fullStr	Johnson & Johnson's baby care products in China.
title_full_unstemmed	Johnson & Johnson's baby care products in China.
title_sort	johnson & johnson's baby care products in china.
publishDate	2008
url	http://hdl.handle.net/10356/9958
_version_	1770567588411080704

Johnson & Johnson's baby care products in China.

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