Johnson & Johnson's baby care products in China.

• Main Authors: Chong, Yen Yin., Tan, Leanne Pei Ying., Tay, Chiou Rong.
• Other Authors: Gupta, Vivek
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/9958
• Institution: Nanyang Technological University

The report looks into the marketing environment of J&J's baby care market in China. An analysis was done on the marketing mix of J&J as well as those of its main competitors. Subsequently, a competitor analysis was also carried out and suitable recommendations were made for future impro...