Adoption of mobile data services in Singapore : a needs-based perspective

Mobile Data Services are an emerging phenomenon in Singapore. We used 3-stage exploratory research comprising surveys, focus groups and weblog analysis to capture the emerging phenomenon because MDS is not established in Singapore. Beginning with a macro-level perspective, we explored the success of...

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Bibliographic Details
Main Authors: Ang, Kai Ling, Chua, Ivan Cheng Yi, Chua, Margaret Wei Ling
Other Authors: Gilbert, Arthur Lee
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9965
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Institution: Nanyang Technological University