Adoption of mobile data services in Singapore : a needs-based perspective
Mobile Data Services are an emerging phenomenon in Singapore. We used 3-stage exploratory research comprising surveys, focus groups and weblog analysis to capture the emerging phenomenon because MDS is not established in Singapore. Beginning with a macro-level perspective, we explored the success of...
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Main Authors: | Ang, Kai Ling, Chua, Ivan Cheng Yi, Chua, Margaret Wei Ling |
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Other Authors: | Gilbert, Arthur Lee |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/9965 |
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Institution: | Nanyang Technological University |
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