End-user adoption of mobile devices.
This research study presents an extended theory based on Unified Theory of Acceptance and Use of Technology (UTAUT) that integrates hedonistic characteristics, technology characteristics/modality and cost into the theory to explain the determinants of mobile device adoption.
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| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project |
| 出版: |
2008
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/9968 |
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| 總結: | This research study presents an extended theory based on Unified Theory of Acceptance and Use of Technology (UTAUT) that integrates hedonistic characteristics, technology characteristics/modality and cost into the theory to explain the determinants of mobile device adoption. |
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