Cross-platform framing and cross-cultural adaptation : examining elephant conservation in Thailand
This case study investigates cross-platform framing process and framing alignment strategies of the world famous elephant conservation NGO. It examines how the intercultural adaptation facilitates the frame transformation against entrenched domesticated elephant traditions in Thailand. Besides web o...
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sg-ntu-dr.10356-999252020-03-07T12:15:51Z Cross-platform framing and cross-cultural adaptation : examining elephant conservation in Thailand Lin, Trisha T. C. Wee Kim Wee School of Communication and Information DRNTU::Social sciences This case study investigates cross-platform framing process and framing alignment strategies of the world famous elephant conservation NGO. It examines how the intercultural adaptation facilitates the frame transformation against entrenched domesticated elephant traditions in Thailand. Besides web observation, this study conducted two field trips to interview the NGO staff and conservation experts, and observed human–elephant interaction. Enhancing the understanding of ecotourism, this study expands the framing theory by incorporating cross-platform and cross-cultural adaptation factors and provides insights of an effective Asian ecotourism model which transcends cultural differences and overcomes resistance by disseminating culturally sensitive and integrated framing strategies through various communication channels. 2013-10-03T02:12:00Z 2019-12-06T20:13:42Z 2013-10-03T02:12:00Z 2019-12-06T20:13:42Z 2012 2012 Journal Article Lin, T. T. C. (2012). Cross-platform framing and cross-cultural adaptation : examining elephant conservation in Thailand. Environmental communication : a journal of nature and culture, 6(2), 193-211. https://hdl.handle.net/10356/99925 http://hdl.handle.net/10220/16222 10.1080/17524032.2012.662162 en Environmental communication : a journal of nature and culture |
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DRNTU::Social sciences Lin, Trisha T. C. Cross-platform framing and cross-cultural adaptation : examining elephant conservation in Thailand |
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This case study investigates cross-platform framing process and framing alignment strategies of the world famous elephant conservation NGO. It examines how the intercultural adaptation facilitates the frame transformation against entrenched domesticated elephant traditions in Thailand. Besides web observation, this study conducted two field trips to interview the NGO staff and conservation experts, and observed human–elephant interaction. Enhancing the understanding of ecotourism, this study expands the framing theory by incorporating cross-platform and cross-cultural adaptation factors and provides insights of an effective Asian ecotourism model which transcends cultural differences and overcomes resistance by disseminating culturally sensitive and integrated framing strategies through various communication channels. |
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Wee Kim Wee School of Communication and Information |
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Wee Kim Wee School of Communication and Information Lin, Trisha T. C. |
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Article |
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Lin, Trisha T. C. |
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Lin, Trisha T. C. |
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Cross-platform framing and cross-cultural adaptation : examining elephant conservation in Thailand |
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Cross-platform framing and cross-cultural adaptation : examining elephant conservation in Thailand |
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Cross-platform framing and cross-cultural adaptation : examining elephant conservation in Thailand |
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Cross-platform framing and cross-cultural adaptation : examining elephant conservation in Thailand |
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Cross-platform framing and cross-cultural adaptation : examining elephant conservation in Thailand |
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cross-platform framing and cross-cultural adaptation : examining elephant conservation in thailand |
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2013 |
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https://hdl.handle.net/10356/99925 http://hdl.handle.net/10220/16222 |
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