Cross-platform framing and cross-cultural adaptation : examining elephant conservation in Thailand

This case study investigates cross-platform framing process and framing alignment strategies of the world famous elephant conservation NGO. It examines how the intercultural adaptation facilitates the frame transformation against entrenched domesticated elephant traditions in Thailand. Besides web o...

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Main Author: Lin, Trisha T. C.
Other Authors: Wee Kim Wee School of Communication and Information
Format: Article
Language:English
Published: 2013
Subjects:
Online Access:https://hdl.handle.net/10356/99925
http://hdl.handle.net/10220/16222
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-999252020-03-07T12:15:51Z Cross-platform framing and cross-cultural adaptation : examining elephant conservation in Thailand Lin, Trisha T. C. Wee Kim Wee School of Communication and Information DRNTU::Social sciences This case study investigates cross-platform framing process and framing alignment strategies of the world famous elephant conservation NGO. It examines how the intercultural adaptation facilitates the frame transformation against entrenched domesticated elephant traditions in Thailand. Besides web observation, this study conducted two field trips to interview the NGO staff and conservation experts, and observed human–elephant interaction. Enhancing the understanding of ecotourism, this study expands the framing theory by incorporating cross-platform and cross-cultural adaptation factors and provides insights of an effective Asian ecotourism model which transcends cultural differences and overcomes resistance by disseminating culturally sensitive and integrated framing strategies through various communication channels. 2013-10-03T02:12:00Z 2019-12-06T20:13:42Z 2013-10-03T02:12:00Z 2019-12-06T20:13:42Z 2012 2012 Journal Article Lin, T. T. C. (2012). Cross-platform framing and cross-cultural adaptation : examining elephant conservation in Thailand. Environmental communication : a journal of nature and culture, 6(2), 193-211. https://hdl.handle.net/10356/99925 http://hdl.handle.net/10220/16222 10.1080/17524032.2012.662162 en Environmental communication : a journal of nature and culture
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Social sciences
spellingShingle DRNTU::Social sciences
Lin, Trisha T. C.
Cross-platform framing and cross-cultural adaptation : examining elephant conservation in Thailand
description This case study investigates cross-platform framing process and framing alignment strategies of the world famous elephant conservation NGO. It examines how the intercultural adaptation facilitates the frame transformation against entrenched domesticated elephant traditions in Thailand. Besides web observation, this study conducted two field trips to interview the NGO staff and conservation experts, and observed human–elephant interaction. Enhancing the understanding of ecotourism, this study expands the framing theory by incorporating cross-platform and cross-cultural adaptation factors and provides insights of an effective Asian ecotourism model which transcends cultural differences and overcomes resistance by disseminating culturally sensitive and integrated framing strategies through various communication channels.
author2 Wee Kim Wee School of Communication and Information
author_facet Wee Kim Wee School of Communication and Information
Lin, Trisha T. C.
format Article
author Lin, Trisha T. C.
author_sort Lin, Trisha T. C.
title Cross-platform framing and cross-cultural adaptation : examining elephant conservation in Thailand
title_short Cross-platform framing and cross-cultural adaptation : examining elephant conservation in Thailand
title_full Cross-platform framing and cross-cultural adaptation : examining elephant conservation in Thailand
title_fullStr Cross-platform framing and cross-cultural adaptation : examining elephant conservation in Thailand
title_full_unstemmed Cross-platform framing and cross-cultural adaptation : examining elephant conservation in Thailand
title_sort cross-platform framing and cross-cultural adaptation : examining elephant conservation in thailand
publishDate 2013
url https://hdl.handle.net/10356/99925
http://hdl.handle.net/10220/16222
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