Cross-platform framing and cross-cultural adaptation : examining elephant conservation in Thailand
This case study investigates cross-platform framing process and framing alignment strategies of the world famous elephant conservation NGO. It examines how the intercultural adaptation facilitates the frame transformation against entrenched domesticated elephant traditions in Thailand. Besides web o...
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Format: | Article |
Language: | English |
Published: |
2013
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Online Access: | https://hdl.handle.net/10356/99925 http://hdl.handle.net/10220/16222 |
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Institution: | Nanyang Technological University |
Language: | English |
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