Managing brands and customer engagement in online brand communities

10.1108/09564231311326978

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Bibliographic Details
Main Authors:	Wirtz, J., Ambtman, A.D., Bloemer, J., Horváth, C., Ramaseshan, B., van de Klundert, J., Canli, Z.G., Kandampully, J.
Other Authors:	MARKETING
Format:	Article
Published:	2014
Subjects:	Brand engagement Brand equity Brand management Brands Communities Community funding Community governance Consumer behaviour Customer engagement Internet Online brand community Social networks
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/114936
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-114936
record_format	dspace
spelling	sg-nus-scholar.10635-1149362023-10-29T20:45:49Z Managing brands and customer engagement in online brand communities Wirtz, J. Ambtman, A.D. Bloemer, J. Horváth, C. Ramaseshan, B. van de Klundert, J. Canli, Z.G. Kandampully, J. MARKETING Brand engagement Brand equity Brand management Brands Communities Community funding Community governance Consumer behaviour Customer engagement Internet Online brand community Social networks 10.1108/09564231311326978 Journal of Service Management 24 3 223-244 2014-12-12T07:05:22Z 2014-12-12T07:05:22Z 2013-06 Article Wirtz, J., Ambtman, A.D., Bloemer, J., Horváth, C., Ramaseshan, B., van de Klundert, J., Canli, Z.G., Kandampully, J. (2013-06). Managing brands and customer engagement in online brand communities. Journal of Service Management 24 (3) : 223-244. ScholarBank@NUS Repository. https://doi.org/10.1108/09564231311326978 17575818 http://scholarbank.nus.edu.sg/handle/10635/114936 000320415500002 Scopus
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
topic	Brand engagement Brand equity Brand management Brands Communities Community funding Community governance Consumer behaviour Customer engagement Internet Online brand community Social networks
spellingShingle	Brand engagement Brand equity Brand management Brands Communities Community funding Community governance Consumer behaviour Customer engagement Internet Online brand community Social networks Wirtz, J. Ambtman, A.D. Bloemer, J. Horváth, C. Ramaseshan, B. van de Klundert, J. Canli, Z.G. Kandampully, J. Managing brands and customer engagement in online brand communities
description	10.1108/09564231311326978
author2	MARKETING
author_facet	MARKETING Wirtz, J. Ambtman, A.D. Bloemer, J. Horváth, C. Ramaseshan, B. van de Klundert, J. Canli, Z.G. Kandampully, J.
format	Article
author	Wirtz, J. Ambtman, A.D. Bloemer, J. Horváth, C. Ramaseshan, B. van de Klundert, J. Canli, Z.G. Kandampully, J.
author_sort	Wirtz, J.
title	Managing brands and customer engagement in online brand communities
title_short	Managing brands and customer engagement in online brand communities
title_full	Managing brands and customer engagement in online brand communities
title_fullStr	Managing brands and customer engagement in online brand communities
title_full_unstemmed	Managing brands and customer engagement in online brand communities
title_sort	managing brands and customer engagement in online brand communities
publishDate	2014
url	http://scholarbank.nus.edu.sg/handle/10635/114936
_version_	1781789320527478784

Managing brands and customer engagement in online brand communities

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