Managing brands and customer engagement in online brand communities
10.1108/09564231311326978
Saved in:
Main Authors: | Wirtz, J., Ambtman, A.D., Bloemer, J., Horváth, C., Ramaseshan, B., van de Klundert, J., Canli, Z.G., Kandampully, J. |
---|---|
Other Authors: | MARKETING |
Format: | Article |
Published: |
2014
|
Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/114936 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | National University of Singapore |
Similar Items
-
Managing brands and customer engagement in online brand communities
by: Wirtz, Jochen, et al.
Published: (2023) -
Exploring the Strategic Role of Brand Equity Towards Competitive Advantage in the Smartphone Industry
by: Hashim, Sharizal, et al.
Published: (2019) -
Exploring the culture of an online brand community: A study of a Korean Apple MacBook user community
by: KIM GYEONGMIN
Published: (2011) -
The Impact of customer-based brand equity on revisit Intentions: an empirical study of business and leisure travelers at five shanghai budget hotels
by: Jun Jiang, et al.
Published: (2015) -
Factors affecting branding strategy in FMCG industry - Vietnam
by: Nguyen, Hoai Quyen, et al.
Published: (2020)